Jane Iredale is the perfect choice for consumers looking for a natural, healthy alternative to conventional cosmetics.  Jane's products:

- Are composed of inert minerals that cannot support bacteria
- Contain no fillers, like talc
- Present virtually no allergy risk as they are completely free of sensitizers like  perfumes, chemical dyes and preservatives
- Are anti-inflammatory and help to calm and soothe irritated skin
- Provide broad-spectrum UVB and UVA protection as high as SPF20
- Provide complete coverage for skin conditions such as acne and rosacea, and redness following treatments such as chemical peels and laser resurfacing
- Are non-comedogenic, so they will not block pores
- Are very water resistant as rated by an approved FDA lab
- Are not tested on animals

Jane Iredale introduced her unique skin care makeup line in May of 1994.  It was the first full makeup line on the market to offer not just color enhancement, but also  benefits for the skin.  The products are based on micronized minerals and are made without fillers and binders (such as talc and mineral oil) and without chemical dyes or preservatives.  As a result, the Iredale products are carried by destination spas, salons, and medical clinics throughout the world.

With the introduction of liquid minerals in 2003 , Iredale took makeup as skin care to the next level, Liquid minerals was the first liquid makeup to use state-of-the-art PML (liposome) technology to combine light-diffusing, soft-focus minerals with anti- aging ingredients such as Vitamin C, Vitamin K, Hyaluronic Acid and Coenzyme Q10.  This utterly unique form of encapsulation allows the active ingredients to be delivered into the skin by up to 40 percent.  The result is a measurable improvement in the appearance, feel and health of the skin.

Iredale has expanded the use of liposome technology to her lip, concealer, mascara and brow products, enhancing the conditioning and moisturizing properties of all.  Last year, she introduced Disappear, a concealer with such concentrated pigment that it even covers black tattoos.  Absence, an oil control primer, continued to build upon this technology, using Hydrated Silica as a liposome to help control oil and shine; controlling oil not only keeps makeup matte all day, it helps prevent color change.  Most recently, Iredale added edible zinc to the liposome formula for her LipColours, resulting in an SPF18 for the ultimate in lip protection!

With such technology racing ahead, the future mineral makeup looks bright indeed.